Taking a step back to position your Brand on the market, to define or clarify your values for your company and your customers. We work by your side to build the strategic platform on which you will shape your Brand’s territory.
To turn « J’aime Attendre », an online crowd table, into a mobile community tool.
A new service to be clarified and popularized.
To anchor a new brand into the users’ minds and to create new automatisms developing use.
Going beyond a legacy of craftsmanship to anchor the Brand into a creative and daring universe igniting inspiration among chefs and hobby-cooks.
To position the group brand in a premium universe. To structure its different expertises and make them clear and organized. To build a detailed communication platform for its internal and external interlocutors.
To explain and anchor a new skill to make it clear and visible and create the I-Demenager reflex..
To convey trust and the brand’s values to develop business assets.
To create an identity frame repositioning the group towards an experts based ecosystem. To reflect the group’s brand authority and the richness of its 3 surrogate brands.
To position a collective catering brand on the national chessboard. To assert a strategic position oriented toward guests and make it visible through communities.
To structure to the Brand speech and values in order to boost the company’s development by demonstrating that collective catering is a development lever for territories and populations, and an activity carrying ethical, economic, and social issues.