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Le Club Francais du Vin

Le Club Francais du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

The Idea

Design and conception of a unique experience flagship-store for the first french pure-player wine expert. Through 5 floors (including offices, areas to privatize and the cellar), an innovative concept dedicated to wine-tasting and discovery at the very heart of Paris (Bourse).

As a real embodiment of the website, the place aims to recruit urban clients – and enable loyalty – by offering a warm and contemporary place of immersion into a unique brand experience.

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