Famille Mary, beekeeper brand focused on family and heritage, passes on the
multiple treasures of the beehives.
« Famille Mary » is a familial and heritage beekeeper brand. Generous offered to
design a new retail experience throughout its commercial journey. Journey tinted
with a unique register around the market codes.
Generous reinforced Famille Mary’s DNA by proposing an evolution of the brand,
with the intention to clarify their craft.
The agency worked the different customer journeys, the design and the
classification of the offer to increase commercial efficiency : gourmet journey, wellbeing
and beauty to highlight knowledge and the attributes of the commercial
Finally, Generous softened the concept’s organisation by giving a greater mobility to
calendar animations, thus allowing a more processed reception of the newest