How to revitalize a small city center shopping mall ?
Resurrecting a city center shopping mall means putting it back into the townsman’s journey. Close from its needs, its services … and make the small details yield great daily services for the neighborhood. A dynamic that revives attractiveness and shops.
To highlight this citadin trait, the mall opened an additional access transforming the « Galerie du Palais » into « Passage du Palais ». A new name, identity and a new consumer journey with original services of proximity : a bartering stand for purchases made between individuals (LeBonCoin / Ebay), a ritualized reception with revisited local ads and supports for town leaflets, a connected living room with book lending, a wall of artists already praised by the city’s graphic design school and electrical outlets for the smartphones.
A city center shopping mall that lives again : +20% traffic.