Loading...

1

2

3

4

5

6

Cocolico

Cocolico

From Pure-Player
to Pop-Up store
To give the digital childrenswear brand a physical means of expression.

The Idea

For the brand Cocolico, to choose clothing is an essential part of the first creative action of any children .
Rooted in a Manifesto exploring the dimensions of The Happy Childhood, the Pop-up Store in Paris (Marais) offers a digital mirror allowing the child to choose his/her clothes in an interactive way. Generous conceived the entire retail space, the brands visual statements and organized the turnkey delivery.

See other cases

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Revol Trade Fair

A new global design, new identity and new furniture.

Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

From pure-player to retail concept deployed in China.

Wellpharma, the healthiness pharmacy

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

Tailor Corner, my Tailor 2.0

Staggy, a Millenials concept.

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

Famille Mary, beekeeper brand focused on family and heritage, passes on the multiple treasures of the beehives.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.