Loading...

Cocolico

Cocolico

From Pure-Player
to Pop-Up store
To give the digital childrenswear brand a physical means of expression.

The Idea

For the brand Cocolico, to choose clothing is an essential part of the first creative action of any children .
Rooted in a Manifesto exploring the dimensions of The Happy Childhood, the Pop-up Store in Paris (Marais) offers a digital mirror allowing the child to choose his/her clothes in an interactive way. Generous conceived the entire retail space, the brands visual statements and organized the turnkey delivery.

See other cases

Wellpharma, the healthiness pharmacy

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

ZooSafary Thoiry

The agency supports the zoo in its ambition to make the park the benchmark for multi-experience nature activities and animal welfare.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

Passage du Palais

How to revitalize a small city center shopping mall ?

Tailor Corner, my Tailor 2.0

Revol Trade Fair

A new global design, new identity and new furniture.

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

Famille Mary, beekeeper brand focused on family and heritage, passes on the multiple treasures of the beehives.

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

From pure-player to retail concept deployed in China.

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Staggy, a Millenials concept.

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

The agency supports the brand specializing in decoration, tableware and home equipment at low prices on its positioning, its brand territory, its customer journey and its store concept. Centrakor is number two of the decoration bazaar market in France.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?