Cocolico China

From Pure-Player to Pop-Up store To give the digital childrenswear brand a physical means of expression.

A new global design, new identity and new furniture.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

Staggy, a Millenials concept.

Tailor Corner, my Tailor 2.0

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

Wellpharma, the healthiness pharmacy

How to create a good reading of prices, services and crafts within a hypermarket concept?

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

Famille Mary, beekeeper brand focused on family and heritage, passes on the multiple treasures of the beehives.

After the pilot site conception, support and coordination of the execution of the concept roll-out.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.