FRNCH
Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).
From pure-player to retail concept deployed in China.
How to conceive a retail concept for a childrenswear brand with a qualitative made in France know-how and adapt it to the Chinese market? Generous helped Cocolico in deploying the concept between Shenyang and Shanghai.