Loading...

FRNCH

FRNCH

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

The Idea

FRNCH enhances daily urban femininity. With the ambition of developing the brand on the B2C market and its awareness, FRNCH creates stores in spanish shopping centers.
A tripe stake :
1. To turn a B2B brand into a retail brand designed for an international premium clientele ;
2. To create a recognizable concept to raise brand awareness and loyalty ;
3. To develop a project under a double constraint : limited cost and high modularity.

See other cases

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

From pure-player to retail concept deployed in China.

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

Staggy, a Millenials concept.

Wellpharma, the healthiness pharmacy

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

Tailor Corner, my Tailor 2.0

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

Revol Trade Fair

A new global design, new identity and new furniture.

Famille Mary, beekeeper brand focused on family and heritage, passes on the multiple treasures of the beehives.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?

Passage du Palais

How to revitalize a small city center shopping mall ?

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

The agency supports the brand specializing in decoration, tableware and home equipment at low prices on its positioning, its brand territory, its customer journey and its store concept. Centrakor is number two of the decoration bazaar market in France.

ZooSafary Thoiry

The agency supports the zoo in its ambition to make the park the benchmark for multi-experience nature activities and animal welfare.

From Pure-Player to Pop-Up store To give the digital childrenswear brand a physical means of expression.