Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

The Idea

FRNCH enhances daily urban femininity. With the ambition of developing the brand on the B2C market and its awareness, FRNCH creates stores in spanish shopping centers.
A tripe stake :
1. To turn a B2B brand into a retail brand designed for an international premium clientele ;
2. To create a recognizable concept to raise brand awareness and loyalty ;
3. To develop a project under a double constraint : limited cost and high modularity.

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