Terres de Cuisine
To position a collective catering brand on the national chessboard. To assert a strategic position oriented toward guests and make it visible through communities.
To build a trademark, a trustworthy symbol for coffee makers and a quality marker for the customers.
A heritage identity – Les Cafés Richard – built upon strong family values and a Brand architecture revolving around the Headquarters – the Maison Richard.
Products that are ambassadors of a pure traditional craftsmanship.
Identity, Brand Architecture, packaging
