vignobles de la vallée du rhône
Nouvelle identité
Comment fédérer 30 appellations d’origine contrôlée, 27 cépages, 5300 exploitations viticoles sur 6 départements autour d’une même identité.
To build a trademark, a trustworthy symbol for coffee makers and a quality marker for the customers.
A heritage identity – Les Cafés Richard – built upon strong family values and a Brand architecture revolving around the Headquarters – the Maison Richard.
Products that are ambassadors of a pure traditional craftsmanship.
Identity, Brand Architecture, packaging