To invent a strong Brand identity for a new and unique community service
How to go beyond a legacy of craftsmanship and anchor the Brand into a creative and daring universe igniting inspiration among chefs and hobby-cooks ?
The leitmotiv: TO DARE !
To dare to break the usual codes linked with tableware.
To dare to create new materials, textures and finishing touches that gradually become standards.
To dare to adopt orignal shapes yet always driven by usefulness.
To dare to charm without falling into banality or an overrated creativity.
To dare to express yourself: Cook your style !