To help a Brand in its premiumisation.
How can the LEEM, recognized institution within the medical and pharmaceutical sector, take back it authority and visibility among its different members' identities ?
With a contemporary design, a color balance and unified graphic treatments, Leem has a simple operational tool box. The recognized medical institution builds up a certain authority upon the profession through its new identity and positions itself as the key mediator of the medical sphere. Logotype lifting and new graphic grid that will be applied with the company’s headquarters.