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Tailor corner

Tailor corner

Tailor Corner, my Tailor 2.0

The Idea

Generous unveils the new Tailor Corner concept, a 2.0 bespoke menswear Brand, ready to be discovered in Lyon (Juliette Recamier Street) and Paris (Mac Mahon avenue and Mademoiselle street). A new concept going premium through a global work of interior architecture and graphic design applied to the Brand, the extended range clarification and the dramatization of tools and technology around a connected table.

See other cases

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Wellpharma, the healthiness pharmacy

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Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

From Pure-Player to Pop-Up store To give the digital childrenswear brand a physical means of expression.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

Staggy, a Millenials concept.

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

From pure-player to retail concept deployed in China.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?