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Tailor corner

Tailor corner

Tailor Corner, my Tailor 2.0

The Idea

Generous unveils the new Tailor Corner concept, a 2.0 bespoke menswear Brand, ready to be discovered in Lyon (Juliette Recamier Street) and Paris (Mac Mahon avenue and Mademoiselle street). A new concept going premium through a global work of interior architecture and graphic design applied to the Brand, the extended range clarification and the dramatization of tools and technology around a connected table.

See other cases

From Pure-Player to Pop-Up store To give the digital childrenswear brand a physical means of expression.

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The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

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Wellpharma, the healthiness pharmacy

ZooSafary Thoiry

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Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

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From pure-player to retail concept deployed in China.

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Staggy, a Millenials concept.

Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.