Loading...

1

2

3

4

5

Tailor corner

Tailor corner

Tailor Corner, my Tailor 2.0

The Idea

Generous unveils the new Tailor Corner concept, a 2.0 bespoke menswear Brand, ready to be discovered in Lyon (Juliette Recamier Street) and Paris (Mac Mahon avenue and Mademoiselle street). A new concept going premium through a global work of interior architecture and graphic design applied to the Brand, the extended range clarification and the dramatization of tools and technology around a connected table.

See other cases

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

From Pure-Player to Pop-Up store To give the digital childrenswear brand a physical means of expression.

Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

From pure-player to retail concept deployed in China.

Revol Trade Fair

A new global design, new identity and new furniture.

Staggy, a Millenials concept.

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?

Wellpharma, the healthiness pharmacy

REVOL HEADQUARTERS

Revol : A family history! The headquarters move into the castle, the cradle of the brand 250 years ago.