FRNCH
Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).
To revitalize the shopping district through the site renovation and the creation of a new visual identity.
The Sud Canal neighborhood is essentially a convenience store district that hadn’t been renovated since its creation. From a refurbishment mission focused on the real-estate assets in need of lessees, Generous agency first offered a new aesthetic design for the facades, a new wall cladding with warmer and more welcoming materials along with a new and more open design for the front windows. Generous also designed an arch symbolizing the access to the shops and parking area in a clearer and louder way. In parallel, the agency provided the site with a strong visual identity applied to the signage policy in order to reunite
