To draw the identity for a service designed for active consumers.
Shopping mall in Amiens city center
In order to bring all the local businesses together under the same strong city center mall, Generous designed a brand identity as the embodiment of the locals’ daily life : their daily walks, bike travels, with a shopping bag, or an umbrella. The identity of the covered market lies within the proximity of the local businesses hosted inside. The logo and its illustrated mural surrounds the welcoming spaces, and the free areas of the mall to bring warmth and modernity – typical of the heart of the city.