Le LEEM
How can the LEEM, recognized institution within the medical and pharmaceutical sector, take back it authority and visibility among its different members' identities ?
How to convey the heritage of chosen plants, the transmission from nature to skin and body. Install identity graphic codes, an artistic direction for the Brand without altering the existing logo. A body of work articulated around a catalogue, and in store with Brand speaking point, and online.
Graphic codes and charter, photography artistic direction.