How to go beyond a legacy of craftsmanship and anchor the Brand into a creative and daring universe igniting inspiration among chefs and hobby-cooks ?
What if the traditional Tailor reinvented its craft?
A contemporary and quirky graphic line. A new expression register reconciling tradition and technology: an in-store and online graphic line showing dandies in tuxedos riding Segway, sliding on scooters, or connected to touch-pads… An identity translating a qualitative know-how while making it accessible on the Internet, in store, and through communications. My cyber-tailor is born.
Identity, edition, graphic charter, bagging.