From Pure-Player
to Pop-Up store
To give the digital childrenswear brand a physical means of expression.

The Idea

For the brand Cocolico, to choose clothing is an essential part of the first creative action of any children .
Rooted in a Manifesto exploring the dimensions of The Happy Childhood, the Pop-up Store in Paris (Marais) offers a digital mirror allowing the child to choose his/her clothes in an interactive way. Generous conceived the entire retail space, the brands visual statements and organized the turnkey delivery.

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