How to go beyond a legacy of craftsmanship and anchor the Brand into a creative and daring universe igniting inspiration among chefs and hobby-cooks ?
To build a trademark, a trustworthy symbol for coffee makers and a quality marker for the customers.
A heritage identity – Les Cafés Richard – built upon strong family values and a Brand architecture revolving around the Headquarters – the Maison Richard.
Products that are ambassadors of a pure traditional craftsmanship.
Identity, Brand Architecture, packaging