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Durance

Durance

Durance, The Nobility of Plants
Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being.
Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

The Idea

Durance, Exceptional House founded in Provence near the gardens of the Chateau de Grignan, gives life to its roots and its most noble essences to create beauty and well-being products. Generous imagines a concept clarifying the whole range into the store through a new customers’ journey and iconic merchandising gestures.
A global mission of business architecture and graphic creation applied to communications.

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