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Tailor corner

Tailor corner

Tailor Corner, my Tailor 2.0

The Idea

Generous unveils the new Tailor Corner concept, a 2.0 bespoke menswear Brand, ready to be discovered in Lyon (Juliette Recamier Street) and Paris (Mac Mahon avenue and Mademoiselle street). A new concept going premium through a global work of interior architecture and graphic design applied to the Brand, the extended range clarification and the dramatization of tools and technology around a connected table.

See other cases

Durance, The Nobility of Plants Brand perimeter creation well defined around the Nobility of Plants, through the art of living and well-being. Generous creates the new retail concept for Durance in Paris, in the Madeleine neighbourhood.

Carrefour Hypermarket

How to create a good reading of prices, services and crafts within a hypermarket concept?

To revitalize the shopping district through the site renovation and the creation of a new visual identity.

Wellpharma, the healthiness pharmacy

Le Club Français du Vin

The very first store-to-web concept, dedicated to wine as a true place of discovery of the Club’s selection.

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ZooSafary Thoiry

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Envie de Fraise

Retail concept developed for boutique and corner formats for the pregnant women fashion pure player brand.

New concept for shopping centres. Common thread creation for Carmila, Carrefour’s company dedicated to shopping centres, and Brand incarnations through a new architectural concept. 3 countries. 171 centres. 100% of the sites renovated for the end of 2017.

Passage du Palais

How to revitalize a small city center shopping mall ?

Revol Trade Fair

A new global design, new identity and new furniture.

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

Carmila roll out

After the pilot site conception, support and coordination of the execution of the concept roll-out.

Women ready-to-wear brand trying to build a strong identity in order to develop stores in spanish shopping centers (El Corte Inglés).

Famille Mary, beekeeper brand focused on family and heritage, passes on the multiple treasures of the beehives.

Staggy, a Millenials concept.

GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY

The agency supports the brand specializing in decoration, tableware and home equipment at low prices on its positioning, its brand territory, its customer journey and its store concept. Centrakor is number two of the decoration bazaar market in France.