GULF STATE / A NEW COSMETICS EXPERIENCE ANCHORED IN THE MIXOLOGY
Well established throughout the Emirates and Asia, Zohoor Al Reef has developed, since its inception in 1991, a singular approach towards perfumes. Between Arabic cultural traditions and occidental influences, ZAR has always adopted a customer centric policy for the brand and what it has to offer. Today, with the new MIXOLOGY concept, each client is empowered to create their own fragrance, their own signature.
Structured as a stroll through a scented garden, the new concept store offers ranges from Bodycare, Spa related products to Home and Perfumes items. Within a 60 square meter space, Generous organized and defined a design mixing French and oriental inspirations. In order to answer this need for singularity, the agency conceived a central Gloriette displaying the 50 scents dedicated to the tailored-fragrance making : the mixology. An « armoire » inspired wall unit highlights selected products. A gift dedicated furniture allows customers to personalize their presents by adding a scented handwritten note. The Brand Zoho Al Reef add its singular signature to the space with a strong wall pattern and also their bags and in-store communications. The pilot concept has been launched at the end of December 2017 in Al Rashed mall (Saoudi Arabia), then in City Center (Bahreim). It will be rolled out in 2018 throughout all of Zohoor’s 17 sites in the Emirates.