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GRAND A

GRAND A

GRAND shopping in Hauts de France. The mall located in Amiens-Glisy sheds its skin. Refurbishment of all the alleys, a 5 000 square meter extension of the gallery, and 16 openings: Eurocommercial invested €20M for the project.

The Idea

Anchored in a regional positioning, Generous agency imagined a nam, a graphic identity and a customers’ journey inviting all the great outer Amiens suburbs to come and spend good times with their families. Greatness and locality are the common thread throughout the customer journey. Entrances showcase the colors and the greatness of Grand A. The brands signs are designed as flags, the food courts are imagined in a local mindset with the Amiens cathedral inspired black and white floor patterns, a great iPad bar offers local information on screens, the kids play area invites families to entertain themselves among graphic reinterpretations of iconic local monuments like the tour Perret, the restrooms and signage graphic designs give a rich identity to the gallery.

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