Staggy, a Millenials concept.

The Idea

Generous offered Staggy the opportunity to become an ideal setting for urban brands, anchored in fashion trends. Staggy: an urban footwear retail concept that goes beyond its core product range to offer the Generation Y-Z a wide range of street wear items, connected products linked with new mobilities, and cultural news. The Brand will build up a community and will offer a synergy between the store and the club blog. Generous essentially brought into the existing concept store of the Eram Group a Mix&Match dimension built upon Urban Culture: a pure reflection of the Millenials attitude. Recommendations given about the logotype evolution, new materials and the street style atmosphere, the brand tone, the space planning and the broadening of the offer with a lifestyle range.

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